Executive & Employee Communications

Below are selected social media content samples that illustrate the implementation of a new digital content strategy for FHLBank Chicago. This strategy elevated the Bank's social media presence through engaging, purposeful posts.

The content featured employee stories that highlighted organizational culture and engagement achievements, executive leadership spotlights that underscored thought leadership and strategic insights, and business solutions tailored to meet the evolving needs of the Bank's members.

By enhancing brand visibility, driving both internal and external engagement, and positioning the Bank as an industry leader, this strategy delivered measurable outcomes across the company's social media platforms.

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Employee Spotlight

The Learn About the Bank program was an employee engagement initiative designed to provide team members with an in-depth understanding of FHLBank Chicago's daily operations and the meaningful work that supports its members. By fostering cross-department collaboration and uncovering synergies, the program enabled employees to enhance efficiencies and share knowledge. Spotlighting this program on social media highlighted FHLBank Chicago's commitment to professional development and teamwork, while showcasing its investment in building a connected and empowered workforce.

Result: Employee Recognition Program engagement increased 81% driven by a revitalized program, new employee experience initiatives, and messaging that informed and inspired employees about the Bank's strategic priorities.

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Employee Spotlight

The Our Values campaign highlighted FHLBank Chicago's new vision and values—Bold, Committed, Connected, and Trusted—created to inspire employees and strengthen engagement while supporting its mission. By having meaningful conversations, such as those in the Diversity Digest series, the campaign empowered employees to bring their authentic selves to work and align with the organization's innovative goals. Sharing employee testimonials on social media showcased the Bank's dedication to DE&I and its culture of authenticity, which inspired pride among employees and helped attract like-minded talent.

Result: Employee social media participation grew 42% through revamped employer brand content such as the Our Values campaign.

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Executive Spotlight

The commitment to Diversity, Equity, and Inclusion at FHLBank Chicago began with its leadership, creating a cascading effect that transformed the organization's culture and strengthened its ability to serve increasingly diverse member communities. Through showcasing executive achievements in DEI and sharing leadership perspectives on critical financial and societal issues, the Bank positioned itself as a leader in DEI within the financial sector. This approach not only elevated its leadership as thought leaders but also enhanced the visibility and appeal of the Bank as a sought-after employer.

Result: Social media engagement increased 38% through compelling executive thought leadership content.

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Intern Spotlight

Each summer, FHLBank Chicago offered an Internship Program designed to provide students with meaningful, hands-on professional experiences in a collaborative and team-focused environment. Welcoming interns to the organization by highlighting their arrival on social media promoted the Bank's commitment to professional development and inclusion, inspiring current employees and appealing to potential future talent.

Result: Enhanced the visibility of the Bank to young professionals with social media content featuring interns that consistently performed well on LinkedIn.

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Business Solutions

To enhance the member experience and provide customized business solutions, a new digital content strategy tailored to evolving member preferences was implemented at FHLBank Chicago. Recognizing the growing popularity of podcasts as an information channel, the Bank launched The Basis Point, a podcast series delivering timely market insights and valuable business content. This effort underscored the company's commitment to meeting members where they are and delivering information in engaging, accessible formats.

Result: Business solutions content views tripled and website traffic surged, driven by the podcast launch and an optimized email marketing approach.

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Employee Spotlight

FHLBank Chicago was deeply committed to employee engagement by creating a workplace where employees felt valued, supported, and empowered to thrive. Through initiatives like Mental Health Awareness Month, the Bank prioritized employee well-being, sharing team member testimonials and wellness tips to inspire colleagues and social media audiences. These efforts, along with other engagement programs, helped the Bank achieve notable milestones and build a thriving and connected workplace culture.

Result: Achieved a 76% employee engagement survey response rate that led to "Top Workplaces" recognition by the Chicago Tribune in 2020 and 2021.